Realistic Shadows may sound like a very minor thing to a person who is just starting his online store but what most entrepreneurs forget is one of the secrets behind a booming business is to focus on every single detail.
According to multiple statistics, shadows can indeed leave a huge impact on your online business. Prominent online markets use this unique feature on their product images since long and experts suggest the newbies of the industry to apply this on their startups too.
There are three basic types of shadows that can be added to your Pinterest product images –
- Natural Shadow
- Drop Shadow
- Reflection Shadow
Today, we will discuss these three shadows in detail. Also, you will get the tutorials on how to add these effects on your images from this article.
Tutorial: How to Add a Natural Shadow in Photoshop
Natural shadow is what we get as the natural reflection of light. There is no artificial touch in it. Keeping the real shadow in your product images are always wise.
Natural shadow goes with any kind of products. It may be glass bottles, models and any other products.
Here is a step by step tutorial of creating the natural shadow on your product or e-commerce images with Photoshop –
Open your image with Photoshop
Copy the background layer from the layer panel
Select path (shortcut: Ctrl+Path)
Select feather (shortcut: Ctrl=Alt+D) keep the radiation at 0.3
Select the background layer and put solid color in it
Copy the background again and create background 2 layer
Put background copy 2 on a solid color
Turn off the background copy
Go to channel and choose a darker color from the RGB color panel (in this tutorial it’s green)
Copy the green layer
Now adjust the shadow from the level layer (shortcut: Ctrl+L)
Inverse the level layer (shortcut: Ctrl+I)
Select shadow with Lasso Tool of Photoshop
Inverse the selection (shortcut: Ctrl+Shift+I)
Keep the default color black
Delete the rest of the parts of your image leaving a shadow behind
Now deselect the whole image (shortcut: Ctrl+D)
Select and delete the green copy layer
Select the vector mask on the background copy layer
Turn on the background copy
Set feather at 5 (shortcut: Ctrl+Alt+D)
Select Brush Tool
Use the tool on the shadow area and increase shadow visibility
Adjust layer (Black and White)
Cross the flyout menu
Save the file and you’re good to go …
Video Tutorial: How to Create a Natural Shadow on Product Image
Photo Retouching Techniques for Beginning Photographers
Tutorial: How to Add a Drop Shadow in Photoshop
Drop shadow is an artificial shadow that gets fixed in Photoshop. The main difference between natural and drop shadow is the layers of shadows. Most of the natural shadows have multiple layers which go darker to lighter as the shadow goes far from the source. However, a drop shadow is created with Photoshop and does not have multiple layers of shadow in it.
Drop shadow mostly goes with product images.
Here is a step-by-step tutorial of Drop Shadow:
Open your file first
Copy the background layer of your file, select layer and go to Feather Radiation at 0.3% (Shortcut: Ctrl+Alt+D)
Mask the Background Copy layer
Go to Color Picker and select a solid color in the background
Create a fresh layer
Do path on the part of the image you want to add a shadow on the fresh layer
Copy the path and add Feather Radius at 20
Select the path and set the background color black (Shortcut: Ctrl+Backspace)
Select the mask on the layer. Then select the Gradient Tool from the left toolbar (marked on the image) and fix the shadow
Select the Brush Tool from the left toolbar and give the shadow a proper finishing
Save the file and you are good to go …
There are many alternatives to this technique. If you are interested in knowing one more technique then please read: how to add drop shadow in Photoshop.
Video Tutorial: How to create realistic drop shadow in Photoshop
Learn More About: Why Choose Drop Shadow Services at Offshore Clipping Path?
Photoshop Tutorial: How to Create a Reflection Shadow
Reflection shadow is a kind of shadow that reflects the main material of your images. For example, if you send an image of glass made nail polish bottle for post-production work and want it to have reflection shadow on it then you would see a reflected bottle on your images.
Interestingly, reflection shadow goes with almost all kind of images. May it be model retouch, may it be apparel products or may it be wedding pictures. Depending on clients’ requirement, this can be applied to any image you have in your hands.
Here is how you can add reflection shadow to your images:
Open your image with Photoshop
Create a background copy
Select Path and set the feather at 0.3 pixels (shortcut: Ctrl+Alt+D)
Fill the background with a solid color (white preferred for product images)
Copy the layer with a mask
Apply layer mask
Select the product (shortcut: Ctrl+T) and put the middle mark at the bottom of the product
Click right button of your mouse on the mark and add Flip Verticle
Take a Mask Layer of the layer you were working on
Select the Gradient Tool and apply it to the reflection of your product
Create a new layer
Take the Pen Tool and select the part where your main product merges with reflection and Path
Select the Path and set the feather at 5 (shortcut: Ctrl+Alt+T)
Set black as default color then press Ctrl+Backspace
Blend the shadow when the path is selected. To blend the shadow go to Filter>Blur> Motion Blur
Set the angle at 0 and distance at a relevant number
Now go to Filter>Blur>Gradient Blur to blend in the gradient
Set the opacity at a relevant ratio
Create a mask layer and remove the extra shadow from it
And, you’re good to go … Your file is finished and you have a perfectly edited reflection shadow on your product image
I hope this would help you to create any kind of shadow on your product images.
Video Tutorial: How to Make Reflection Shadow of a Car Image
It is always better to get help from experts like Offshore Clipping Path for best possible results. However, if you want to do it by yourself then the way of adding shadow to your product images are mentioned above.
Please share this article so that more people see it and get benefited.
As always, please feel free to leave your questions in the comment section. I would love to answer them as early as possible. Besides, you may ask if you have any difficulty while editing your images.
OCP is gladly offering you a FREE trial to test their service quality on Drop Shadow Service