Ghost mannequin effect, also known as invisible mannequin effect, is one of the most cost-effective ways of presenting your clothing products to the online customers in the best possible way.
In the era of e-commerce where most of the local, multinational and international businesses are going online, stepping ahead towards the digitalization has become a must for survival.
To give you an idea of how the world of business is going online let me mention a statistics which was conducted in 2017. According to the statistics, there are around 12-24 million online clothing stores in the United States itself. Of which, around 6,50,000 stores generate over $1000 (USD) annually.
I hope the numbers would give you an idea of how large the online clothing industry has become and how challenging it is.
The information mentioned above not only provides the entrepreneurs with hope and courage but also shows how big the challenge has become for them. In such a competitive market, no entrepreneur would ever leave a single stone unturned to make his/her business stay on the top.
Undoubtedly, there are certain shortcuts to overtake your competitors in the market and reach your ultimate target customers to make maximum profit by impressing them with your products.
What is ghost mannequin Effect?
Ghost mannequin effect is a technique of clothing photography which can help you to package your garment products for your online customers.
By using the technique, you can make your product images more live. For example, if you use the effect on a shirt then the shirt would look as if someone was wearing the piece of cloth. However, you will not find any model or mannequin in the product image. This is exactly why the technique is called “ghost mannequin effect.”
How does the ghost mannequin effect help e-commerce ventures?
This should always be remembered that the only way to impressing your clients online is by providing them with exciting product images. As you don’t get the scope to explain or showcase your products to your clients directly in the online market, you have to offer the maximum number of pictures and information about your product on your business website.
This helps your clients to get an idea of what products you have to offer them and quickly you can impress them with your products.
Getting clean and attractive images of your products on your business website is important to serve this purpose. This would help you to get a positive mindset of your clients about your products at the first look on your business website.
It is said that if you can impress your clients on the first look than half of your work is done there. In general circumstances, most of the viewers of your business website will never click on your products links if you do not make the visualization perfect or somewhere close to perfection.
If you are an entrepreneur or someone who is involved with online garment business then you should definitely know about ghost mannequin effect.
As we earlier discussed in the article, the ghost mannequin effect makes your clothing product images more realistic and attractive. This would help e-commerce ventures to get more and more clients.
How to apply ghost mannequin effect on your product images?
At this point in the article, it is time to describe how you can apply the effect on your product images.
There are two ways – by editing each file yourself and by hiring full-time professionals like Offshore Clipping Path.
Offshore Clipping Path would help you to get your images done with only $0.99 (USD) per image. However, the price may vary upon the complexities of your images. The maximum price may go up to $1.50 (USD) for the symmetric ghost mannequin effect.
Tutorial: How to Create a Ghost Mannequin Effect in Photoshop
If you want to edit your product images by yourself then here is a step-by-step guide on how to add ghost mannequin effect with the help of Adobe Photoshop.
- Minimize your image background by using the crop tool on the left-aligned toolbar
- In case you want to make a mistake, create a duplicate layer by pressing Ctrl+j
- Cut out your dress by using Pen Tool. Leaving the unwanted parts, draw a line covering the whole dress. Start from top of the mannequin’s collar
- To select the paths, now hold Ctrl and click on path palate
- Inverse the selection by pressing Ctrl+Shift+I
- Press Delete key to remove the selected background. Now turn off the Background layer to verify if your work is done properly
- Open the inside back of the T-shirt and crop the collar area with label.
- Take you collar’s image with label and position it on the other layer. Move the collar’s image underneath the first layer of the front
- Click on Eraser tool and smooth out the extra bits and use a brush about size of 25 and 0 feather
- Add a new layer to create shadow
- Select the Brush Tool (Opacity between 35% and 40%) and add shadow in the image when Shadow layer is selected
- Select solid color from the adjustment layer while Background layer is selected
- Now save the file with Ctrl+Shift+S
If you have completed the written steps properly then this is where your work finishes. Your ghost mannequin effect applied product image is ready to serve your marketing team along with clients.
Use this effect when you are marketing your garments’ products online through social media channels or other websites. This would help you to get more customers. According to the business giants and experts, among many other options, this effect can push your online business towards success. If you check giant online sites like Amazon, eBay, Alibaba, Zara and others, then you would understand that these massive online e-commerce ventures also apply the effect on their clothing sector’s product images to get benefit out of it.
I hope this article would help you to achieve your goal. May you learn new things every day and become successful in whatever you do!
Please feel free to leave a comment below if you have any question regarding the topic. I will be more than happy to answer your queries.
Ghost Mannequin Effect: Shortcut to Success in Online Clothing Business