Contrary to what others would have you think, there are affordable ways to market your eCommerce store.
You don’t always need thousands of dollars to spread the word about your products. You just need the right eCommerce marketing strategies in place to see meaningful results.
If you’re unsure about how to create your marketing plan business because you have a tiny budget, consider strategies we’ll share below.
Spy on your competitors
By checking out what your competitors are doing and learning from them, you can surmise which marketing methods or channels have a higher likelihood of bringing you great results.
If a marketing method and platform is working for them, there’s a good chance it’ll work for you as well. You are targeting the same customer-base after all.
(Note: That’s not always the case, so be sure to do ample research. Your goal is not to follow your competitors — it is to build upon what they’re doing and create something better.)
Get a general idea of where your competitors are marketing by using a platform like Similarweb.com.
The platform shows you the breakdown of their traffic source.
It also shows which social media sites are bringing them the most traffic.
With these details, get a better feel of what your competitors are doing, allowing you to come up with a better marketing plan of attack.
Crucial bits to remember when spying on your competitors.
- Study those who are likely allocating funds for market research. Be meticulous about which competitor you’ll study.
You want to avoid learning from your competitors who are just winging their marketing campaigns.
Study those who are likely allocating ample funds on their market research. These are often the people who publish case studies, surveys, etc.
- Be mindful of their marketing copies. Take note of the pain points and benefits that your competitors are highlighting on their marketing materials. If their ad garnered great results, then consider following and building upon their angles.
Especially when you’re moving your physical business online, working with freelancers can do wonders for you because they’re affordable and highly skilled.
As a business owner, you have loads of things to do when it comes to moving your business to the internet; you’d have to migrate your products, input all of your product details, set up payment integrations, etc.
It’ll take you days before you accomplish all of these. Depending on the size of your business, it might even take you months.
However, with capable freelancers helping you, what would take you months would only take you days. Plus, since these freelancers are often highly skilled at what they do, you get quality work and avoid needless firefighting down the line.
Crucial bits to remember when hiring a freelancer.
- Screen them very carefully. Not all freelancers are created equal.
There are highly competent and reliable ones, while there are those who are fairly new in what they do, meaning, their level of mastery isn’t there yet.
Only by interviewing, reviewing their profile, and asking for their portfolio, etc., will you be able to determine if your prospective freelancer is the one you’re looking for.
- Go to freelance marketplaces. Instead of scouring every corner of the world wide web to find freelancers, visit online marketplaces like PeoplePerHour.
These platforms house thousands of seasoned freelancers who are eager to work with clients to grow their freelancing career.
I used the search term “Virtual Assistant” using the platform, and these are some of the results it showed.
As you can see, there are several tasks you can outsource. PeoplePerHour had 311 results based on the search term I used alone.
Expand your search by typing in other relevant search terms to find your ideal freelancer.
Hire a post-production
company for image editing
Build strategic partnerships with overlapping (yet, non-competing) companies
If your eCommerce store is all about pop up cards, then consider partnering with companies in the events industry. This is another strategies for eCommerce marketing.
That way, when they put together events, they can add your beautifully crafted pop up cards.
The partnership is strategic since you aren’t competing companies, yet you can both work together to serve the same set of customers.
Crucial bits to remember when building strategic partnerships.
- Use a mindmap. To come up with a list of companies or industries that you can partner with, use a mindmap.
Create a bubble for each of your target audience, then create a surrounding bubble listing which industries might be helping them with their problems.
From there, go through each of the industries to see if you can collaborate with them.
- Work with influencers. You don’t always need to work with companies. Influencers will do. Provided they have a decent amount of followers, and their posts are flooded with engagements, they’d be a good prospect.
To help you find influencers in your space, consider using an online tool like Influence.co.
By typing in your keywords into their search box, you can see a list of influencers in your niche.
You can also set filters so it’s easier to find your ideal influencer.
Comment on Q&A sites or forums
This strategy requires that you focus on adding value first by commenting or sharing insightful ideas.
By sharing something helpful and value-packed, the users in the platform will find themselves appreciating and trusting you — which then makes it easier for you to influence them to click the link to your product.
Let’s say you’re in the health niche, and you’re selling protein shakes.
You can go to Q&A platforms like Quora, look for questions about muscle building, and share tips on how the readers can build their muscles effectively.
If you include data and research in your comment, your readers will appreciate the information since you aren’t just speaking out of your experience, you have the numbers to back up your tips.
Somewhere in your answer, you can mention the protein shake you’re selling on your eCommerce site and the benefits it brings as far as helping your readers accomplish their goals.
Their chances of clicking your link increase if you give your link proper context and if you make it sound informational rather than sales.
Crucial bits to remember when using Q&A sites or forums.
- Be mindful of your choice of words. Use the words your audience would normally use. Doing so makes your write-up resonate with your readers.
For example, if you’re promoting health clinics, you’d be better off referring to your customers as “patients” or “clients.”
On the other hand, if you’re running an eCommerce store like Amazon, referring to your customers as “customers” (and not clients) makes absolute sense.
- Be selective on which post to answer. There are questions or threads that have very little to no engagement despite being posted for several months.
Don’t prioritize answering these.
You could still answer them, but circle back when you’re done answering the threads or questions with a lot of engagements.
While the marketing strategies for eCommerce that we shared are far from being complete, these strategies can bring you meaningful results if you act on them.
By spying on your competitors, hiring freelancers, building strategic relationships with companies, and leveraging Q&A sites, you can grow your eCommerce business.