Let’s Learn About Amazon Image Requirements -2019

2019-11-13T19:11:51+06:00September 23rd, 2019|Post-Production|0 Comments

There is no doubt is the largest eCommerce portal in the world today. It is used by millions of small, medium and prominent manufacturers and product/service marketers around the globe. In the USA alone, as we read this article, more than 300,000 businesses (small and medium) must be selling their products and services on Amazon.

This is according to Forbes, and the numbers are going up quite impressively each year. While this is good news for many, we should also bear in mind that the level of competition out there on Amazon is quite challenging and tough. It is undoubtedly a case of survival of the fittest.

There are a few requirements that need to be followed when you are using Amazon as a medium for selling your products and services. Imaging uploading is essential, and therefore you are expected to be reasonably conversant with product photography editing amongst other things.

We will, in this article, learn more about the various facets of uploading of an image on Amazon. It will be useful, particularly, for small and medium-sized businesses that are keen on making their presence felt strongly on this mega eCommerce site.

Why The Need for Perfect Amazon Image

There are many reasons why images play a vital and significant role in Amazon. Products without imagery may not be accepted by Amazon, to begin with.

However, more importantly, pictures of the right size, configuration, and various other attributes help a long way in furthering the search engine optimization results. However, optimizing images is not easy in Amazon, and you must be aware of the context in which these are viewed.

You need to bear in mind that Amazon images are displayed on the main product page. More importantly, they show up in search engine results.

Perfect Amazon Image

There are many reasons why images play a vital and significant role in Amazon.com. Products without imagery may not be accepted by Amazon, to begin with.

However, more importantly, pictures of the right size, configuration, and various other attributes help a long way in furthering the search engine optimization results. However, optimizing images is not easy in Amazon, and you must be aware of the context in which these are viewed.

You need to bear in mind that Amazon images are displayed on the main product page. More importantly, they show up in search engine results.

They are shown as thumbnails in search engine results. It could also be seen in other places that you may not be aware or may not realize. Therefore, you must know the various ways and means by which the different Amazon product images.

This could help you to drive more traffic to your website and also improve conversions quite a bit. Further, you also should be aware of the fact that there are some technical guidelines and rules that have been set by Amazon. The same should be strictly adhered to be legally correct and also get the desired business results.

Some Basics About Amazon Technical Image Requirements

Amazon Technical Image Requirements

Amazon has some well-laid down guidelines as far as adding new product images or updating existing models are concerned. You must follow these guidelines strictly. If the technical requirements and guidelines are not met, Amazon will not accept the images. We are listing down some basic needs as far as product images in Amazon are concerned.

01. The size of the image: The image size should be a minimum of 1000 pixels either in height or width. It would be preferable to go in for pictures of 2560 pixels in width.

02. The image frame coverage is also essential. The product image should around 85% of the frame.

03. The background should always be white, and no other color is permitted.

04. You also should choose the right file format. Amazon allows PNG, GIF, JPEG, and TIFF file formats.

05. You also should choose the right color mode, and it should either be CMYK or RGB. Amazon accepts both options.

Apart from the above, some other requirements also should be adhered to. Here are the most important ones.

  • Amazon also has very well laid down file naming protocols, and the same must be adhered to very carefully. The file name should begin the right Amazon product identifier. It should be JAN, ASIN, 13-digit ISBN, UPC, or EAN. This should be followed by a period, and it also should have a suitable file extension. The extension is nothing but the file format such as JPEG, TIF. Be careful not to include spaces, dashes, and other such special characters in the file name.
  • You also should keep in mind that there are strictly laid down conditions by Amazon concerning design. Amazon does not allow borders, logos, text, watermarks, or mannequins in any images. In case you have a mannequin, you should know how to edit it, and many tools could help you do this without much of a struggle.

Easy Tips to Enhance your Product Photos: Amazon Product Photography

 

Importance of Assigning Product Page Priority

Amazon is quite flexible when it comes to displaying images, and it allows anywhere from seven to nine images per each page. It would be advisable to use all the available image slots because it will yield much better results.

When you use all the photos, you will be able to show the images in different angles, and this will undoubtedly work to your advantage. You could perhaps take some inputs from a reputed image processing tutorialThis will help you to make the best out of the image facilities that are available to the end-users.

The above information would have given you some idea regarding the importance of adhering perfectly to the various Amazon image requirements.

Why The Need For Perfect Amazon Image Requirements

Need For Perfect Amazon Image Requirements

While product descriptions, product specifications, and features are essential in Amazon, it is vital that you also must keep in mind the importance of images. Images are incredibly critical for all products and services that are being put up for sale on Amazon. There are many reasons for this, and we are happy to share a few of them:

  • Images tell stories. It helps you to bring out emotional attachment with a product. Further, it also builds vision and dream. Instead of reading many lines of contents, visitors find it better to read a few pictures. They will go for reading the content only when the images make sense to them.
  • They could form the necessary collateral and crucial business asset. In a competitive place like Amazon, this will help you not only to win customers, but also give you the right bargaining tool, when you compare your product with other similar brands and models of competitors.
  • Those who use the right kind of images on Amazon also are known to get much better search engine optimization results. Their search ratings are also quite good because search engines like Google, give quite a bit of importance and significance to images. Therefore, if you have the right size, kind, shape, and color of pictures it is quite possible that your products will rank much higher and the visits to your websites will also increase quite significantly.
  • According to various findings of SEO experts, more than 60% of customers are more inclined to choose products and services on Amazon that come with quality images. While Amazon has its image upload specifications and requirements, if you are smart enough, you can improve it further and make the best advantage out of it. If needed, you should not hesitate to spend some money hiring the services of professionals for doing an excellent job of quality uploading of images on Amazon
  • Yes, it does cost money to make quality images and keep them changing in sites like Amazon. Many small and medium-sized businesses often make the mistake of cutting corners on expenses they incur on images. They believe that good content is enough. This is not exactly so in case of sites like Amazon, where there could be thousands of copies. Hence, you must not end up being in a situation where you could end up as an entity that was penny-wise pound foolish.
  • You also need to allocate quality time if you are keen on getting the best results from your posts on Amazon. You have to pay special attention and spend time to ensure that the images you put up on Amazon are not just in compliance with the specific needs and requirements of Amazon. They should be able to drive more traffic to your page in Amazon apart from also leading more traffic to your website. Hence, spending time to come out with the best images on Amazon will undoubtedly work to your advantage.

How Do Amazon Photos Work?

You must be aware as to how Amazon pictures work once you upload them. This will help you to make the optimal use of these photos and help to drive more traffic to the website.

The images once uploaded will become a part of your product description. When a customer looks for a product using a generalized keyword or keyword phrase, your images certainly have a significant role to play. The information seekers will first come across the photos based on the search engine results of Amazon.

Therefore, if you are images of the best quality and are sharp and visible, then it will catch the attention of the prospective information seekers who might over some time become customers and revenue generators. Amazon stores the images in the respective pages of the customers, and you are also allowed to update or edit the models subject to the terms of conditions of this eCommerce site.

The Final Word

Given the facts mentioned above, it would always be better to understand the importance of images when advertising products on Amazon. You should not only adhere to the terms and conditions laid down by this large eCommerce portal but also try and make the best out of it.

Gaining a space in Amazon for products and services is in itself a great opportunity. You should try and make the best out of it using all the techniques and methods that you have at your disposal.

 

Ecommerce Product Photography Guide: Everything You Need to Know

About the Author:

Nayan Chowdhury is a Freelance Writer who deals with Copy-writing and Blogging services. Writing has always been something for him which denotes scrutinizing data in an innovative way. He is best known for working closely with B2C and B2B clients in the field of image editing and photography for digital marketing contents that triggers search engine traffic and visibility.