Most sellers know that typical shoppers and holiday shoppers aren’t the same. The fundamental difference is what they’re shopping for.
Regular shoppers are generally more relaxed and are far warier of goods and services offered. They may even shop with brand loyalty in mind.
However, once the holidays draw near, that calmness disappears. Holiday shoppers have an air of panic, especially as the holiday gets closer.
Sellers with the right information, however, can make a tidy profit this Easter and every other holiday season after.
Here are five customer buying habits that you can leverage to enhance your sales this Easter.
1. The increased use of mobile devices to access e-commerce websites
Because of the convenience of using portable devices to access websites, many buyers use them to shop online.
What this means for you, the seller, is that you should optimize your website for mobile devices. If you have an app available, that would be even better.
But if you don’t have one, make sure your website runs just as well on phones as it does on laptops.
To check how your website looks on various mobile devices, you can use Google’s mobile checker.
Here’s how the tool looks.
With the mobile checker tool, you can see how your website looks on mobile devices.
2. Customers are incentivized by free and expedited shipping
The individuals who buy your goods are planning towards Easter.
You have to make sure you offer expedited shipping for those who order a few days before the holiday.
You also have to offer free shipping to give customers an added incentive to purchase your products.
They’re already spending a lot on goods. Offering free shipping might even endear them to your product.
3. Customers are more likely to react to personalized marketing
On an average day, perhaps, your customer won’t bother to read your emails. However, one that addresses them specifically on certain events is another matter.
Shoppers are a little more relaxed during Easter, and they’re more likely to open your emails.
All you have to do now is create a good pitch.
Pitch your product to individual customers in a way that’ll capture their interest. And if you can somehow tie your marketing to Easter, all the better.
You might end up with a whole bunch of new customers. Also, you can try to upsell or cross-sell some of your products to your older customers.
4. They’re impatient
Holiday shoppers are notoriously impatient. A small delay in a web page’s loading can cause a shopper to get frustrated.
This may lead to the shopper not buying what they wanted and abandoning their cart if we follow customer buying habits.
This is why you must make sure all your web pages are running smoothly before any holiday season.
Make sure your web pages load quickly, and all your items are well-labeled.
Also, make sure you have as many payment options as possible, including gift cards. Research has shown that consumers spend quite a lot through gift cards during the holidays.
5. Engage customers that abandon their carts
Cart abandonment is common during the holidays, sadly. A way to combat this is to set up automated questions for consumers that drop their goods.
This gentle questioning can encourage them to “pick up” their things and continue to pay.
If it doesn’t, it’ll tell you why they abandoned their cart and how you can improve in that area.
Consumers act entirely differently during the holidays, and though, that may seem like a bad thing, it’s not.
It’s a chance to completely rearrange your marketing strategy, implement some new ideas, and ring in the holidays.
To help you with getting more sales out of your ecommerce store during Easter, you can check out the 31 seasonal marketing guide that we recently put together. Cheers!